Promoters

Grow ticket sales through referral-based promotion. Promoters share unique links, and you track every sale they drive.

Overview

The promoter system lets you:

• Invite promoters via email with unique referral codes
• Accept promotion requests from users who want to promote your event
• Track performance — registrations, tickets sold, and revenue per promoter
• Manage trusted promoters across your organisation for repeat events
• Track commissions for promoters (payouts managed outside Delvent)

Inviting Promoters

By Email

1. Go to your event dashboard → Promoters tab
2. Click Invite Promoter
3. Enter their email address and optionally set a custom referral code
4. They receive an email with a link to accept the invite (expires in 7 days)

Once accepted, the promoter is active and can start sharing their referral link.

Promotion Requests

Users can also request to promote your event. When a request comes in:

1. Go to Promoters on your event dashboard
2. Filter by Pending Requests
3. Approve or Reject each request

Auto-Approval

Trusted promoters (see below) are automatically approved, even if your event requires manual approval.

How Referral Codes Work

Each promoter gets a unique referral code (defaults to their username, or a custom code you set). This code is embedded in their shareable link:

https://delvent.io/events/your-event?ref=CODE

When an attendee clicks this link:

1. The code is stored automatically
2. When they register, the code is included in their order
3. The sale is attributed to the promoter

Referral codes are attribution only — they don't automatically apply a discount. Use Discount Codes separately if you want to offer promoter-specific discounts.

Tracking Performance

Each promoter has stats showing:

Metric	Description
Registrations	Number of orders placed with their code
Tickets Sold	Total tickets across all their referred orders
Revenue	Total sales value from their referrals

To view stats:

1. Go to your event dashboard → Promoters
2. Click on a promoter to see their performance

Commissions

You can configure commissions per promoter:

Type	How It Works
None	No commission tracked (default)
Percentage	Percentage of order total (e.g., 5%)
Fixed	Fixed amount per order

Commissions are recorded per order when payment completes. Delvent tracks the amounts but does not handle payouts — you manage payments to promoters directly.

Trusted Promoters

Build an organisation-level roster of reliable promoters who work across multiple events.

Adding Trusted Promoters

1. Go to Host Profile → Settings → Trusted Promoters
2. Add a user by their email or username
3. They're now trusted across all your events

Benefits

• Auto-approval — When a trusted promoter requests to promote any of your events, they're approved instantly
• Quick activation — Trusted promoters can start promoting immediately without waiting for an invite

Managing Promoters

From the Promoters tab on your event dashboard, you can:

Action	Description
Copy Code	Copy their referral code to share
View Stats	See registrations, tickets, and revenue
Approve / Reject	Respond to pending promotion requests
Star	Add to your trusted promoters list
Delete	Remove a promoter from the event