While virtual and hybrid events have increased in popularity, they still face several challenges:
  • Lack of Engagement: Attendees of virtual events often experience lower engagement levels compared to in-person events.
  • Ticket Fraud: Traditional ticketing systems are prone to fraud, with counterfeit tickets sold on secondary markets.
  • Limited Flexibility: Many event management platforms struggle to scale for large, complex events to afford them the flexibility of owning their events how they want to.
  • Post-Event Interactions: Gathering meaningful post-event feedback and maintaining long-term attendee engagement can be challenging.